I'm building Disney 2.0 for the AI age.Every chapter before it was preparation.

Started in consumer growth at PLNDR. Built and sold Hingeto at Y Combinator. Learned enterprise systems at HOVER. Now building Drawtopia from Japan.

9.5xRevenue Growth
YC W16Y Combinator
28,000+Shopify Installs
15+Publications Featured In
Yaw Owusu

Featured in

Inc. Forbes TechCrunch The Mercury News San Francisco Chronicle Hypebeast Product Hunt The Hundreds
A Better Lemonade Stand Bold Commerce Blavity Ad Age Y Combinator Shopify Shopify Masters California Apparel News TMZ
American Express Complex BuzzFeed VentureBeat WIRED Gigaom CrackBerry

My experience focuses on

Building. Growing. Innovating.

Building illustration

Building

A love for building great products that are adopted and loved by customers. Identifying and prioritizing what matters most to achieve the business's strategic goals, and developing cross-functional teams to deliver unique value to the users of the product.

Growing illustration

Growing

Bringing a product to market is critical to the overall success of any product. Before launch, owning positioning and how to differentiate in the market by speaking with potential users. After launch, focusing on driving demand and adoption through various marketing channels.

Innovating illustration

Innovating

Obsessed with launching tests and proof-of-concepts around emerging technologies to develop product strategy. Speed and quick learnings to prove out new concepts that feed into the broader product roadmap.

The Work

Each chapter built something the next required

2012 PLNDR · Consumer Growth 2016 Hingeto · Y Combinator W16 2021 Interfaces · Digital Strategy 2021 HOVER · Enterprise GTM 2026 Drawtopia · Building Now

PLNDR at Karmaloop

Learning Growth Loops at Scale

Head of Marketing & Growth · 2012-2015

My first real lesson in growth wasn't theory. It was watching what actually makes users come back. What makes them tell friends. In a market where everyone's competing for attention, understanding that difference is everything.

  • Revenue growth from $4M to $38M (9.5x growth)
  • Built and optimized acquisition funnels
  • Increased viral invites by 1700%
  • Managed $10M+ annual marketing budget
  • Led team of 10 engineers, PMs, and marketers

Lesson for Drawtopia: virality is a system, not luck. A book a family made themselves is a product parents share without being asked.

Hingeto

From Idea to Acquisition

Co-founder, Chief Product Officer · Y Combinator W16

The Hingeto marketplace homepage, 2017

As a founder, you learn what matters and what doesn't. You learn to move fast. But there's one lesson that stuck with me above all others: the real value compounds through intellectual property. Bioworld taught us how Disney and Marvel build empires around characters and licensing.

  • Built B2B marketplace with 28,000+ Shopify app installs
  • Scaled from concept to acquisition
  • Featured in Inc, Forbes, TechCrunch, YC Blog
  • Part of the Stanford StartX program
  • Partners: Marshawn Lynch, PacSun, Bioworld Merchandising

Lesson for Drawtopia: the moat is IP that compounds. Drawtopia's IP just happens to be created by children.

Backers, partners, and the licensing world of Disney and Marvel

Y Combinator Stanford StartX PacSun Bioworld Merchandising Marvel Disney

Interfaces.co

Building for Top Founders and Funds

Digital Strategy · 2021+

Interfaces landing page work

Working at this level means you see patterns others miss. You understand the difference between signal and noise, between hype and what actually scales. And when you're building something yourself, having parallel revenue streams gives you leverage most people never experience.

  • Built digital experiences for founders and investors at scale
  • Clients: Volt Capital, Symbolic Capital, Beacon Accelerator, BeOn Deck, Alliance DeFi, OP Games, GM Frens, BigSpring
  • Scaled to six figures in year one
  • Continued alongside HOVER for five years

Lesson for Drawtopia: ship fast, stay lean, charge for outcomes. Drawtopia is built with the same discipline.

Client websites (hover to see the site, click to visit)

HOVER

Building Enterprise Playbooks

Enterprise GTM · 2021-2026

Didn't inherit these relationships. Built them. Each started at zero. Each required understanding what that partner actually needed. The insight isn't complex: great growth is repeatable because you understand the fundamentals and apply them consistently.

  • Scaled enterprise partnerships from zero
  • Built systematic playbooks that replicated across partners
  • First enterprise GenAI partnership
  • Scaled approach across 5-10+ manufacturer relationships
  • Worked with Fortune 500 manufacturers

Lesson for Drawtopia: enterprise trust is earned partner by partner. Drawtopia's road into classrooms and retail runs on the same playbook.

Partners I worked with

GAF James Hardie Pella Windows ABC Supply Co.

Drawtopia

Now Building

Founder · 2026

A child's drawing becoming a finished storybook

Everything before this was preparation. Consumer growth, marketplaces, licensing, enterprise systems: all of it converges on one company, building the next generation of IP from the creativity of children.

  • AI for children's storytelling
  • Live now at drawtopia.ai
  • Built from Japan
Live now at drawtopia.ai

Drawtopia, where children become creators

Every child deserves to be the hero of their own story.

Drawtopia started with a question from my son: "Can AI turn my drawing into a story?" His first drawing was an octopus. I built him the answer: a real book with his character on every page. Then it hit me. Every family has a drawing stuck to the fridge, and every drawing is a character waiting for its story.

Drawtopia takes a child's hand-drawn character, enhances it while honoring their original vision, then builds an entire personalized storybook where that character appears consistently across every page. Families preview the book before they pay, then receive it as a real printed book.

It starts with books: $5B+ in personalized children's products for 40M+ families in the US. Then the same characters expand into education and, at scale, entertainment. While Disney buys characters and licenses them to the world, Drawtopia finds characters created by children, with the potential to license them to the world. We're building the infrastructure for the next generation of IP creators.

Available now

Story Adventure Mode

A complete personalized storybook built around the child's own drawing. The character stays consistent across every page, families preview the finished book before paying, and the book arrives printed and bound.

On the roadmap

Interactive Search Mode

Search-and-find adventures where children spot their character hidden in busy, detailed scenes, with difficulty scaled by age.

The Market is Massive. The Timing is Now.

40M+Families in the US, Where It Starts
$200-400Annual Spend per Child
$5B+Personalized Children's Products: The Books Business Today

Next: Education

$900B+

Spent on K-12 education in the US every year. The characters a child creates become the characters they learn with: reading, curriculum, and classrooms.

At Scale: Entertainment

$2.9T

Global entertainment and media market. A generation of child-created characters becomes shows, games, and licensed IP the whole family watches and plays.

Interested in Investing or Partnering?

We're actively seeking early-stage investors, strategic partners in education and animation, and press coverage opportunities.

About

The Career Arc: Stacked, Not Circular

My career reads like it jumps around because people think in silos. But it stacks.

Started at PLNDR. Learned consumer growth, viral mechanics, how to scale acquisition. Built Hingeto with cofounders at Y Combinator. Worked with Marshawn Lynch, PacSun, and critically, Bioworld Merchandising, one of the world's largest IP licensing players working with Disney and Marvel.

That partnership taught me something most growth operators never understand: the real moat isn't in selling products. It's in building intellectual property that compounds.

Sold Hingeto. Spent five years simultaneously running Interfaces and learning enterprise systems at HOVER. Each chapter taught something the previous one needed. Each foundation built something the next chapter required.

This isn't a resume with gaps. It's a toolkit built intentionally.

In 2026 I left my 9-5 to build Drawtopia full time. We sold most of what we owned, put our Bay Area house on the market, and moved our family of five to Japan. Not for a sabbatical. For this.

Born in Houston, TX Raised near Boston, MA Proud Ghanaian-American Based in Japan

Most people see a product. I see the platform.

Most people see consumers. I see licensing. I see creators.

View My Resume

Custom illustration from Yaw Owusu's original site About me illustration

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