Creating
Problem solving
Experimenting
New Value
Learning
Market Research
New content via audio
Executing
Delivering Results
Setting team up for success
Results driven product professional with proven track record implementing solutions tailored for growth. Strong focus on growth and product strategy around commerce and marketplaces.
Yaw Owusu-Barimah lives in the San Francisco Bay Area. Started building in the home design space before entering the ecommerce/marketplace landscape.
Problem solving
Experimenting
New Value
Market Research
New content via audio
Delivering Results
Setting team up for success
New Countries
New Experiences
New Languages
Testing Recipes
Tasting New Flavors
Weightlifting
Basketball
Football
A love for building great products that are adopted and loved by customers. Identifying and prioritizing what matters most to achieve the businesses strategic goals, Developing cross functional teams to improve the product and deliver unique value to the users of the product.
Bringing a product to market is critical to the overall success of any product. Before the product is launched owning positioning and how to differentiate in the market by speaking with potential users. After the product is launched focusing on driving demand and adoption though various marketing channels
Obsessed with launching tests and proof-of-concepts around emerging technologies to develop the product strategy. Being aware of new capabilities and technologies that arrive to market. Speed and quick learnings to prove out new concepts that feed into the broader product roadmap.
Retailers are looking to expand their product assortment without it being capital intensive. Also publishers are looking to diversify revenue streams outside of ad revenues.
The platform allows you to create Amazon-like marketplace without any inventory costs or infrastructure
The ability onboard and recruit any supplier with little friction. Integrations with systems that don't break brands standard operating procedures.
Many retailers are looking to identify their unique value in the marketplace. As brick and mortar retailers continue to close the importance of online sales increases.
Retailers need better systems to curate and sell unique products to differentiate in the market.
In 2000 there was no retailer who targeted the "Verge Culture" demographic. Focused on early adopting digital natives who follow trends in music, fashion, art, and technology.
Karmaloop leveraged new media techniques to attract a millennial customer base.
The early days of Karmaloop allowed them to acquire customer effectively with little to no costs. They also aggregated demand from some of the top streetwear brands in the industry
At the time the brands being sold on Karmaloop were very hard to find. Karmaloop gave these brands visibility online and helped expand the market for these lifestyle brands.
Mobile app development was in its early days. Speed to market took years needing to build applications on individual platforms - Iphone Blackberry, Palm, Android
Pyxis Application Studio allowed team to build an application configuration once and deploy on multiple device types
Gave non developers the ability to create application without code. It allowed companies to build complex applications in a fraction of the time
The timing was early before Android and Iphone ever existed. Pyxis was one of the first in the space allow such functionality.
Traction is a weekly newsletter that deconstructs how successful businesses are built and have grown. Our team reverse engineers quickly growing industries and startups so you can apply the strategies to your own business
Interfaces is a tech-enabled design and development agency that builds websites and landing pages. We provide unlimited landing page services (project management, web design, illustrators) for a monthly fee.
Interfaces provides high-quality design to help our clients scale quickly.
Home Design Find is a lifestyle and publishing company focused on home design, decor, and ideas. Was founded in 2008 as a way to curate and collect modern and contemporary spaces.
Let’s talk about your project and how I can help you if you have questions in mind - shoot me a message below